Reorient Corp

Reorient Corporation develops advanced software solutions for engineering and scientific applications. We specialize in modeling complex systems, analyzing dynamic data, and building interactive visualization tools that turn raw information into actionable insights. Our work spans aerospace, environmental science, infrastructure, and emerging technologies, tackling challenges in human perception and spatial orientation, virtual reality and simulation, psychometric and physiological research, experimental design, and AI-driven software development. By combining technical expertise with deep analytical insight, we create precise, scalable solutions that help clients navigate complexity and drive innovation.
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What we are working on

Enhancing 3D Audio for Fighter Pilots

Modern fighter jets, including the F-35, use 3D audio cues to enhance situational awareness and reduce pilot workload. These spatially localized sounds help pilots quickly interpret threats, navigation data, and system alerts. However, during high-G maneuvers, these cues can become mislocalized, making sounds appear out of position as the central nervous system struggles to reconcile auditory input with signals from other sensory systems (e.g., vestibular, proprioceptive).

Reorient Corp is collaborating with the U.S. Air Force's 711th Human Performance Wing and the Naval Aerospace Medical Research Laboratory (NAMRL) to conduct human subject experiments aimed at provoking, modeling, and mitigating these complex perceptual illusions.

Building the Perception Computer

Pilots, astronauts, and vehicle operators experience complex motion environments that challenge human perception of orientation and movement. Accurately modeling these perceptual responses is critical for improving training, simulation fidelity, and safety.

Reorient Corp is developing Perception Computer, a spatial orientation modeling platform that integrates motion data from diverse sources—flight recorders, simulators, research devices, and even mobile sensors. For decades, perception models have been developed for and within the academic domain, limiting their accessibility and practical application. Perception Computer eliminates these barriers by providing a web-based platform built on open technologies, making it easier for researchers and engineers to use and improve these models. Over time, the platform will incorporate models from academic literature and a growing database of experimental validation data, enabling new ways to visualize and understand human motion perception.

Transforming How Stormwater Data is Collected and Used

Despite the growing availability of stormwater data, barriers like inconsistent formats and data silos continue to limit its impact. To advance research, infrastructure planning, and decision-making, data must be more accessible, integrated, and actionable.

Reorient Corp is developing a new web-based stormwater data platform for the Villanova Center for Resilient Water Systems. This second-generation system is built around the Stormwater Infrastructure Data Model (SIDM), designed to streamline data organization, retrieval, and analysis. The platform will provide researchers, municipalities, and utilities with tools to log, visualize, and analyze spatiotemporal stormwater data, enabling better collaboration and deeper insights into system performance and resilience.

Rethinking Construction Oversight in Developing Regions

Traditional construction management platforms are designed for large-scale projects in highly connected environments, making them impractical for infrastructure development in remote regions. Limited internet access, language barriers, and field communication challenges often hinder effective oversight.

Reorient Corp, in collaboration with GBC, is developing Global Build Solutions, a web-based platform built specifically for managing construction projects in the developing world. Currently deployed in Uganda, Tanzania, and the Democratic Republic of the Congo, the system enables field teams to document progress using a mobile app that works offline, syncing when connectivity is available. Field reports, photos, and milestone tracking are streamlined into a centralized system, allowing engineers to review, provide feedback, and request additional context. Designed for simplicity and adaptability, Global Build Solutions brings modern oversight and standardized inspection protocols to projects that would otherwise struggle with traditional management tools.

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Who we are

Michael Newman

Reorient Corp was founded by Michael Newman in 2021. Before establishing Reorient, Michael served as the Director of Research and Development for Human Factors at the National Aerospace Training and Research Center for over a decade. In this role, he led more than 20 experiments and projects focused on understanding and predicting human perception and cognition in extreme environments, including high-G flight, outer space, high altitude, and combat scenarios.

Michael holds a Master's degree in Aeronautics and Astronautics from MIT's Man Vehicle Laboratory and a Bachelor's degree in Mechanical Engineering from Villanova University.

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